Former West Indies skipper Darren Sammy is been in the news ever since his claims about racism in cricket broke out The cricketing fraternity is coping up with all the ‘headline-grabbing’ revelations. He has recently questioned India’s endorsement of the skin whitening cream Fair & Lovely.
“Your ad, Fair & Lovely says lovely people are the fairer people. That’s what it stands for, it hints at colourism,” Sammy was quoted as saying by Outlook in an interview.
There has been the rage over racial injustice against a particular race in the global platform. Sammy had earlier accused his teammates of using racial words during his stint with IPL franchise Sunrisers Hyderabad. Keeping the current scenario in mind, Unilever decided to take down the term ‘Fair’ from the product as that may hurt the sentiments of people. Sammy said he took on one of the biggest campaigns because the brand promotes being fair as lovely.
“I have got feedback that it is a part of the culture but just because it is the culture it is not right. People need to appreciate everyone and a lot of education has to go into that.” he added.
Incidentally, Indian pacer Ishant Sharma’s old Instagram post addresses Sammy as ‘Kalu’ which stands for ‘Black’. Sammy revealed that he spoke to Ishant and that both of them have moved on from the incident. He also said Ishant has a poster of them joining hands which is signed by Sammy.
An active cricketer in the Pakistan Super League, Sammy said he doesn’t want to dwell in the past as there are far bigger issues to address. The two-time World T20 champion has played 68 T20Is and 126 ODIs for the Windies. The all-rounder also featured in 38 Test matches. His last international appearance was marked against Pakistan in the bilateral T20 series between the hosts and World XI in Lahore, 2017.