Recently there has been some noise from non-contracted Indian players that the BCCI should allow them to play in overseas leagues and benefit just the same way as the likes of Jos Buttler and Shane Watson have immensely benefited from plying their trade in the IPL. This topic first came up in a chat between Suresh Raina and Irfan Pathan, when the former made the suggestion. It was then backed up by Robin Uthappa who pleaded the BCCI President Sourav Ganguly to allow them the same.
However, there are various reasons why the BCCI would be very hesitant to give these players an NOC to play in foreign leagues like the Big Bash and The Hundred. It is no secret that Indian players have the most amount of fan following and therefore they have the brand value. Their exclusivity in the IPL is what makes the tournament one of the top sports leagues in the world.
If the Indian players are given permission to play in Australia or England then that would lead to BCCI help build the brand value of a rival league, which could come back to bite them. There would definitely be more eyeballs that would shift to these foreign leagues, which finish IPL’s uniqueness and could lead to sponsors also moving there. It could also lead to an overdose as far as Indian fans are concerned and thus impact the brand value of the IPL.
Hence it seems unlikely that the BCCI is going to change this rule anytime soon. This also has its own cons as Indian players who are out of favour have only the IPL to bank upon and they don’t get the exposure like other players do. Perhaps there can be a middle path found, but that’s between the board and the players.